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Funnels 3
Understand the journey from first visit to conversion.
How conversion is measured
Each visitor must complete the steps in order within the selected period (last 30 days). Other events may happen between steps. Percentages use the first step as the baseline. Detailed events are retained for 90 days. Cookie identity can connect visits across days; cookieless identity resets daily. Funnel reports use visitors matching the selected audience filters in this period.