Pricing
A real free plan for your own site, and five paid plans that add the paid work: rank tracking, SEO data, AI credits, mentions and AI visibility.
$0 /month
No card, no expiry
Your own site, with a taste of every tool.
$9 /month
$90 a year (two months free)
Private analytics for a few sites.
$29 /month
$290 a year (two months free)
For solo founders who want the whole toolkit.
$69 /month
$690 a year (two months free)
For small teams growing search and brand together.
$149 /month
$1,490 a year (two months free)
For marketing teams running several brands.
$349 /month
$3,490 a year (two months free)
For agencies reporting on many clients.
Yearly is 10 months, so two are free. Every plan shows every chart and every dashboard section; plans differ in how much paid work they include. Changing plan is prorated. Going over your events is never cut off: every event is still recorded, and the dashboard suggests the plan that fits.
Allowances are per month and shared across your sites.
| Allowance | FreeFree | Analytics$9/mo | Starter$29/mo | Most popularGrowth$69/mo | Pro$149/mo | Agency$349/mo |
|---|---|---|---|---|---|---|
| Analytics | ||||||
| Sites | 1 | 3 | 3 | 10 | 25 | 75 |
| Events a month | 10K | 100K | 200K | 1M | 3M | 10M |
| History kept | 30 days | 1 year | 1 year | 2 years | 3 years | 5 years |
| Uptime monitors | 1 | 3 | 5 | 20 | 50 | 150 |
| Search | ||||||
| Rank tracking | 10 weekly | 10 weekly | 100 daily | 250 daily | 600 daily | 1,500 daily |
| SEO data lookups | 5 | 5 | 50 | 150 | 300 | 600 |
| Audited pages | 100 | 100 | 1,000 | 5,000 | 15K | 50K |
| Competitor watches | 1 | 1 | 3 | 10 | 30 | 100 |
| Full research tables | – | – | Included | Included | Included | Included |
| AI | ||||||
| AI credits | 50 | 50 | 300 | 700 | 1,500 | 3,000 |
| Visibility prompts | 3 | 3 | 10 | 20 | 40 | 100 |
| Visibility budget | $0.05 | $0.05 | $3 | $6 | $12 | $30 |
| Assistants asked | GeminiPerplexity | GeminiPerplexity | GeminiPerplexityChatGPT | GeminiPerplexityChatGPT | GeminiPerplexityChatGPTClaude | GeminiPerplexityChatGPTClaudeGrok |
| Brand | ||||||
| Mention keywords | 1 | 1 | 3 | 7 | 15 | 40 |
| Mentions read | 100 | 100 | 3,000 | 7,000 | 20K | 40K |
| Team and export | ||||||
| Seats | 2 | 3 | 3 | 5 | 10 | Unlimited |
| CSV export | – | Included | Included | Included | Included | Included |
| Client report links | – | – | – | Included | Included | Included |
| API keys | – | – | – | – | Included | Included |
Everything about your own site that costs us nothing to serve is free to use: analytics, Search Console rankings, Lighthouse, and an audit of your pages. The tools that cost us per use (competitor and backlink data, keyword databases, AI work and daily rank checks) come with a small monthly allowance, so you can see each one work before paying.
Every allowance is a hard stop, never an overage bill. When one runs out, that tool pauses until the 1st or until you change plan. Cached lookups are always free to reopen.
One monthly pool covers the assistant, reports, keyword research and writing. Each action has a fixed price: an assistant message is 3 credits, a keyword search 5, an article brief 5, a client report 20, and a full article draft 30. Growth’s 700 credits come to ≈ 233 assistant messages or 35 reports.
AI visibility is budgeted separately, in dollars, because asking the assistants costs very different amounts: about $0.25 a question for Grok against a fraction of a cent for Perplexity. The budget is a hard cap checked before every sweep.
It is the one feature that spends real money, because you cannot learn that an assistant did not mention you without asking it. Measured per sample: Grok $0.245, Claude $0.116, ChatGPT $0.063, Perplexity $0.0005, Gemini $0.0002 — Grok is roughly 490 times Perplexity for the same question. Your plan includes a monthly budget, it is a hard cap checked before a sweep and again inside it, and you can set it lower but not higher. It never bills a surprise.
Raw events are kept 30 days on the free plan and one to five years on a paid one, depending on the plan. Daily rollups — counts with no per-visit detail — are kept indefinitely, which is what lets a chart span years without keeping a log of individual visits.
A real free plan: 10,000 events a month on one site, 30 days of history, Search Console, Lighthouse and an audit of your own site, plus a monthly taste of the paid tools — 10 rank-tracked keywords checked weekly, 5 SEO data lookups and 50 AI credits. It does not expire and does not ask for a card.
The subscription runs to the end of the period you have already paid for, then the account drops to the free tier. No notice period, no cancellation fee. You can export everything through the API first, and deleting a site deletes its data.