Content

Write and publish

The Write tab drafts articles, landing pages and technical documentation against your own keywords and brand. Publish sends the result to Ghost, Shopify, or any webhook you point it at.

Nothing publishes itself. A draft waits until you send it.

Indexing

Whether Google has actually indexed each page you published, rather than whether you submitted it. A page that is submitted and not indexed is the common case and the one worth knowing about.

Decay

Pages that used to bring traffic and no longer do. Decay is the cheapest SEO work available — the page already ranks and already earns links, so a refresh usually beats a new article — and it is invisible without a time series, which is the whole reason this tab exists.