Search rankings

On the Keywords tab, connect Google once. That consent covers Search Console and GA4. Nothing is written to your Google account — the connection is read-only.

Search Console data arrives on Google’s two-to-three day delay. No product can show you yesterday’s GSC rows.

Add the terms you care about. They are checked daily against live results. Your plan caps how many you can track at once.

Positions are stored with dates so Monitoring and digests can show movement, not a single snapshot. Ranking alerts fire when a term moves past your threshold (see Alerts).

The Competitors tab lists domains that actually appear above you for your tracked terms — built from the same result pages the rank checks read — not a list you guessed.

Keywords → Strategy reads the titles and descriptions from your last audit, finds the topics your pages keep returning to, asks Google what people type around each one, and groups the answers into themes. Each theme names the page that already answers it, or says no page does.

Google does not publish search volumes for these suggestions, so themes are ranked by how many searches surround a topic and how commercial they read. Treat the order as a place to start, not a forecast. It builds in English, Spanish, French, German, Portuguese, Italian and Dutch; the language is guessed from your own pages and you can change it.

Keywords → Opportunities is one ordered checklist. It combines searches where one of your pages already sits on page two in Search Console (the cheapest wins), topics your keyword plan says people search for that have a page to sharpen, and topics nothing on your site covers.

Each item says why it is on the list and what to change, including the on-page problems the audit found on that page, and can be added to your fix list.

Competitors → Compare sites puts your homepage beside up to four rivals, judged by the same checks: page problems, AI readiness, server speed, structured data, what each is built on and which third parties it loads. The best in each row is marked. It reads one page plus robots.txt and llms.txt per site, so it is a fingerprint, not a crawl. Only people who can edit a site choose the rivals.